Prot
Plant Based Nutrition | Seed
Mumbai, India
www.eatprot.com
PROT is building the everyday protein solution for a new generation of consumers. A clean-label, shelf-stable, plant-based innovation, it reimagines available protein sources with superior nutrition, texture, and versatility—designed to integrate seamlessly into daily Indian meals without supplements or cold-chain dependency. Backed by strong early institutional traction and a scalable food-tech foundation, PROT is positioned at the center of India’s accelerating protein shift. With growth capital fueling distribution, brand scale, and portfolio expansion, PROT is poised to become a category-defining brand in the high-growth nutrition economy.
Founders
Shantanu Dhangar
Co- Founder
5+ years of experience in scaling startups from inception
Masters in Food Science with Entrepreneurship from the
University of Reading, UK
Experience in leading Marketing, sales and Operations
Varun Gadodia
Co- Founder
6+ years of experience in technology commercialization and
Agri-food Business Strategy
Masters in Food Science from Massey University, NZ.
Experience in innovative technologies and Strategic
innovation before founding Prot
Key Highlights
Current ARR
₹60l
Presence
4 Major Metro cities
Targeted growth trajectory
300% YoY
70% less fat
70% less fat than the available protein sources
Target addressable opportunity in India
$2Bn
Key and Current Investors
Key Clientele
Deal Details
Current Deal Round
Seed
Round Size
INR 1.5 Cr (65l committed)
Instrument
CCPS
Soonicorn Platform Fee
Admin Fee: 2% of investment amount
Carry: 10%
Valuation
INR 10Cr
Minimum Ticket Size per Investor
INR 3,00,000
*AIF Condition : Consolidated commitment for AIF should be more than INR 25 Lacs to qualify as a valid entry to the cap table
Deal Runners
Documents
Mumbai-based foodtech company PROT is preparing to launch its debut product, PROT Block, a shelf-stable plant protein developed for both consumer and professional kitchens. The product enters the market following a closed trial involving 500 users, which included home cooks, fitness enthusiasts, and culinary professionals.
