Burgerama
Inspired by Shake Shack and In-n-Out, Burgerama is a premium burger chain offering high-quality comfort food in eco-friendly packaging. Its central kitchen in Gurgaon, supported by TCI Express as its distribution partner, supplies all stores nationwide, eliminating the need for a kitchen in each city and capable of handling 2.5 times the current demand.
With over 65% repeat customers in mature stores, Burgerama boasts a strong organic brand pull, spending less than 5% of revenue on advertising and maintaining a customer acquisition cost under 15% of the average order value. Burgerama’s chef-free operator model reduces costs and ensures consistency through visual aids and standardized SOPs, allowing new outlets to launch in under a month.
Founder
Kabir Bose
CEO
13+ years of experience in Retail Operations & Business Development
Ex- Reliance Brands | Adidas | Raymond
The Shri Ram School & Middlesex University Alumni/Amateur chef
Viraaj Badhwar
CFO
14+ years of experience in Business Consulting, Financial Research & Investment Advisory
Doon School & SRCC Alumni
Vivek Prakash
CMO
10+ Years of experience in strategic brand building & rapid business expansion
Ex – Wingreens Farms
Doon School Alumni
Key Highlights
ARR (May'24)
INR 36 Cr
Orders Per Day
1000+
Store Level EBITDA +
Average 12%+
Top Tier Ratings
4.3 on online aggregators
Repeat Customer Rate
65%+
CAC
< 15% of AOV
Key Investors
Deal Details
Current Deal Round
Pre Series A
Round Size
INR 12 Cr (Fully committed)
Instrument
CCPS
Soonicorn Platform Fee
Admin Fee: 2% of investment amount
Carry: 10%
Valuation
Pre Money INR 65 Cr
Minimum Ticket Size per Investor
INR 3,00,000
*AIF Condition : Consolidated commitment for AIF should be more than INR 50 Lacs to qualify as a valid entry to the cap table
Deal Runner
Smridh Kohli
Documents
Pitch Call Recording
Media
Burgerama opens 4th outlet at Rajouri Garden
Mar 08, 2021
