Blep
Pet- Tech| Seed
Delhi, India
blepworld.com
Blep is an online platform specializing in fresh dog and cat food made with human-grade ingredients. The site offers a variety of products, including wet food, treats, and broth, designed to meet pets’ nutritional needs. Each recipe focuses on essential nutrients for overall health and is free from preservatives, fillers, and artificial flavors.
To maintain freshness and safety, Blep uses an innovative storage technique called retorting, which involves sealing food in containers and heating them to high temperatures, effectively killing harmful bacteria and preserving nutritional quality.
The formulations also aim to improve pets’ coats and vitality. With a user-friendly interface, Blep helps pet owners easily find tailored options, all while committing to quality and transparency in making nutritious food accessible across India.
Founders
Ravi Rathi
Founder
Marketing, Strategy & Public Policy Professional with 14+ years of experience.
Prior experience in handling teams > 200 resources.
Ex – EY, Citi, Tata, I-PAC, CMO Punjab & Chase India
Eco(h) – DU, MBA – GIM
Key Highlights
ARR ( Sept ' 24)
INR 4.8 Cr
Monthly Retention
44%
Pin codes covered
2100+
Repeat Revenue
87%
Gross Margin
76%
Revenue from website
92%
Key Investors
Deal Details
Current Deal Round
Seed
Round Size
INR 3 Cr (2 cr committed)
Instrument
Equity
Soonicorn Platform Fee
Admin Fee: 2% of investment amount
Carry: 10%
Valuation
INR 13 Cr Pre-Money
Minimum Ticket Size per Investor
INR 3,00,000
*AIF Condition : Consolidated commitment for AIF should be more than INR 25 Lacs to qualify as a valid entry to the cap table
Deal Runners
Devanshi Pahuja
