Ariro Toys
India’s No.1 Montessori brand, Ariro Toys delivers a premium, Montessori-led approach to early childhood learning, featuring AMI-certified designs that meet global safety standards. Specializing in 0–3 years, Ariro offers an integrated ecosystem of toys, baby gear, furniture, and utensils, scientifically designed to support critical brain, sensory, and motor development in infants and toddlers.
Crafted using premium materials such as neem and European beech wood with non-toxic, food-grade finishes, every product reflects uncompromising quality. By exceeding EU safety benchmarks, Ariro ensures exceptional durability, safety, and reliability across its portfolio. Backed by a community of 149K+ engaged parents, Ariro Toys fosters meaningful early-learning experiences that go far beyond products.
Founders
Vasanth Tamilselvan
Master’s in Social Work
15+ years in Business Development
Founded Innovasia Media (acquired by TOI)
Leading growth & strategy
Nisha Ramasamy
B.E. Computer Science
AMI Certified (0–3) + Montessori Diploma
2 yrs Educator, Sprouts Montessori
Leads product & content innovation
Key Highlights
Revenue
FY 26 – 6.4 Cr (YTD)
Customers
3 Lacs+
Lifetime Revenue
INR 22 Cr+
Certification
AMI and BIS certified
Engagement
149K+ engaged parents
Key and Current Investors
Key B2B Clientele
Deal Details
Current Deal Round
Pre-Series A
Round Size
INR 10 Cr (5.5 Cr committed)
Instrument
CCPS
Soonicorn Platform Fee
Admin Fee: 2% of investment amount
Carry: 10%
Valuation
49.66Cr
Minimum Ticket Size per Investor
INR 3,00,000
*AIF Condition : Consolidated commitment for AIF should be more than INR 25 Lacs to qualify as a valid entry to the cap table
Deal Runners
Samriddhi Walia
+91 9758399623
Documents
This husband-wife duo’s toy startup aids child development during the formative years
The designs are conceptualised by Nisha and a team of Montessori teachers. She says, “We take the children’s sensitivity and physical development into account and design by considering that a four-month-old can grip only in a certain way.”
Priced between Rs 200 and Rs 19,000, it has 80 SKUs including pikler triangle, learning tower, puzzles, rattles, teethers, sliders, and step stool, and indoor gym accessories, among others.
