What's Up Wellness
D2C | Nutraceutical | Pre-Series A
Gurugram, India
What’s Up Wellness is a fast-growing Indian nutraceutical brand offering tasty, vegan beauty gummies designed to improve hair, skin, and nail health. The brand simplifies daily wellness with clean, convenient supplements that fit modern lifestyles. The brand ranks among the top 3 vitamin brands on Blinkit and Swiggy Instamart, holds the #1 position in Sleep on Swiggy, and is consistently among the top 3 performers on Amazon.
Founders
Vaibhav Makhija
Co-Founder & CEO
B.Tech | DAVIET, Jalandhar
Ex: The Man Company, Grofers. Consulted brands like Fizzy Goblet and Peesafe on their growth
Sayantani Mandal
Co-Founder & CMO
B.Design | NIFT, New Delhi
Ex: The Man Company & Grofers. Consulted brands like ShopClues, Jindal Stainless, SkinBae & Kajaria
Key Highlights
ARR (FY26)
INR 52 Cr
Revenue Repeat
95% +
Gross Margin
80% +
MRR
INR 4 Cr +
User Repeat
75% +
Blink it Ranking
Top 3
Key Investors
Deal Runner
Chayan Kapoor
Shubham Sharma
Current Deal Round
Pre-Series A
Round Size
INR 13 Cr (6.5 Cr Wired in)
Instrument
CCP
Soonicorn Platform Fee
Admin Fee: 2% of investment amount
Carry: 10%
Valuation
Floor: INR 64 Cr
Cap: INR 140 Cr
Minimum Ticket Size per Investor
INR 3,00,000
Documents
Media
How Is What’s Up Wellness Cashing In On The Health Gummies Boom
The demands of fast-paced corporate life have taken a toll on professionals, impacting their health in ways that often go unnoticed. For over a decade, Vaibhav Makhija and Sayantani Mandal experienced this firsthand, dealing with long hours, unhealthy eating habits, and the growing pressures of urban living. They saw a clear trend, poor nutrition, high stress, and toxic environments in Indian cities were leading to premature hair fall, dull skin, joint pain, and disrupted sleep cycles.
